Branding yourself and your radio show is positioning your logo and name so that people easily recognize it.
A well-known brand is generally regarded as one that people will recognize, even if they do not know about the company or its products/services. These are usually the business’ name or the name of a product, although it can also include the name of a feature or style of a product.
Branding can include a logo, like with Nike; certain colors as the ‘red’ in Target Stores or a catchy name like “Home Depot” or “The Box Shop”.
Brand your show with a name, possible logo, slogan, web site and blog. It’s a way that listeners and potential listeners will recognize your name. The more listeners hear your name, read your blog or see your logo, the more they will remember to tune into your radio show planting radio garden.
If your show is about gardening, Your show is unique and should have a name that connects with your audience while, at the same time, explaining your show topic. So how do you “brand” your name? Show names could be something like “Today’s Gardening”, “Weekend Traveling”, or “Going Fishing”. When you read those titles, you have a good idea of what the show will be about. So pick a name that grabs others, like yourself, who have an interest in that topic.
Pick a website and blog with the same title. You might also think about a slogan, such as “Plant today, grow tomorrow ” or a phrase that reflects your service. Some of the most recognized companies have great slogans.
Who said “Just Do It”? or “Don’t Leave Home Without It”?
Those were the slogans of Nike and American Express. Do you remember what products have the slogans:
“I Can’t Believe I Ate the Whole Thing”.
Answer: Alka Seltzer
How about “Have It Your Way”.
Answer: Burger King
You’ll know this one, “Finger-lickin good”.
Answer: Kentucky Fried Chicken
In all cases of these slogans, the consumers or buyers of the products, feel like he/she benefits when buying the products or services! In other words, there’s a benefit for the consumer that is spending money, above and beyond just purchasing the products.
Go ahead and brand yourself. You have nothing to lose.
Vicky is a politics and news junkie, and has worked with Dennis Prager, Michael Medved, Mike Gallagher and Dennis Miller on Los Angeles Talk Radio. She is a professional speaker and CEO of Dynamic Communication Workshops. In one of her workshops, she teaches others how to setup, manage and market their own radio show for fun and profit.